MSc AI & Innovation Management · Bologna Business School
Let's demystify the Future — AI Integration with a Human Touch.
I'm Brian O'Sullivan, an Irish consultant currently pursuing my Master's in Artificial Intelligence and Innovation Management at Bologna Business School, University of Bologna — on a full scholarship. My work lives at the intersection of cutting-edge AI and the very human challenges of organizational change.
My career spans digital marketing, international education management, and business development across Ireland, Spain, and Italy. I've led teams, managed institutional relationships with bodies including Spain's Ministry of Defence, and consistently exceeded commercial targets — giving me a uniquely grounded perspective on how AI can actually move the needle for real organizations.
I believe the biggest barrier to AI adoption isn't technical — it's trust, clarity, and culture. My mission is to bridge that gap, helping leaders understand not just the what of AI, but the why and the how in a way that works for their people.
Practical, human-centred AI solutions for organizations ready to lead — not just keep up.
Bespoke AI adoption strategies aligned to your business goals. From opportunity mapping to phased implementation plans, I help you cut through the hype and invest in what will actually work.
End-to-end guidance for organizations navigating digital change. Process analysis, tool selection, team enablement, and change management — so transformation sticks.
Interactive, engaging workshops that demystify AI for leadership teams, middle management, and frontline staff. From half-day sessions to multi-week programmes.
1-on-1 coaching for leaders who want to think clearly about AI, build innovation culture, and communicate technology strategy with confidence to their boards and teams.
Responsible AI frameworks that balance ambition with accountability. Risk assessment, bias auditing, policy design, and compliance guidance tailored to your sector and scale.
Real outcomes for real organizations — built on strategy, process, and people.
Advised The Roadmap — an Irish digital marketing agency — on integrating AI tools into their sales pipeline, lead qualification, and client reporting workflows. Identified automation opportunities across the customer lifecycle and trained the team on practical AI tooling.
Led process redesign and digital tooling across multiple school locations in Spain. Introduced structured feedback loops, scheduling automation, and data-driven quality monitoring — transforming disjointed admin into a streamlined operation.
Managed and delivered specialist training programmes in coordination with Spanish state institutions including the Ministry of Defence and Guardia Civil. Designed curricula balancing rigorous compliance requirements with practical, engaging delivery.
Feedback from colleagues, clients, and collaborators across Europe.
Honestly didn't know what to expect going in. Brian just got it straight away. Knew our business, asked the right questions, no waffle. We came out of it with an actual plan we could use. Would recommend him to anyone.
Brian was brought in to help us get some structure around our training offer. Straightforward to work with. He understood what we needed, didn't overcomplicate it, and delivered on time. The team responded well to him too which matters.
Perspectives on AI, innovation culture, and the future of intelligent organisations.
The biggest AI failures aren't technical — they're cultural. Drawing on my background in sociology and frontline AI work, I explore why the human layer is where every roadmap lives or dies.
AI StrategyMost AI pilots fail at the rollout stage. Here's a practical framework for embedding AI tools into daily workflows in ways that actually get used — and improve over time.
Digital TransformationAI governance isn't a compliance checkbox. It's a strategic asset. I make the case for why building responsible AI frameworks early is the single biggest competitive differentiator for mid-market firms.
AI EthicsWhether you're exploring what AI could mean for your organisation, looking for a facilitator for your leadership team, or just want to talk through an idea — I'd love to hear from you.
I work with businesses, educational institutions, and individuals across Europe and beyond. All enquiries welcome.